Landing Page Checklist for Digital Products (Simple Setup)

If your landing page isn’t converting, it’s almost always one of these issues:

  • unclear promise

  • too many options

  • weak CTA placement

  • no clean path into the product

This checklist fixes that using a simple, search-based structure.

The landing page structure that converts search traffic

Search visitors are cold. Your page must do one job:

make the next step obviousStructure:

  • headline

  • short clarity block

  • checklist CTA

  • proof/clarity

  • what they get

  • FAQ

  • final CTA

Landing page checklist (copy/paste)

Use this as your build list:

Above the fold

  • clear headline with outcome

  • one sentence: who it’s for

  • one sentence: what they get

  • CTA button (checklist opt-in)

Mid page

  • problem the visitor is trying to solve

  • what the checklist includes (bullets)

  • CTA button repeated

Offer bridge

  • one sentence transition to the Starter System

  • what’s inside (bullets)

  • link to access page

Objection control

  • beginner-friendly confirmation

  • time expectation (simple and honest)

  • refund policy mention

End page

  • final CTA (checklist)

  • optional secondary CTA (Starter System)

What to remove (conversion killers)

Remove:

  • too many sections

  • long story intros

  • multiple offers

  • confusing navigation

Cold search traffic needs clarity, not content volume.

Conversion path (exact)

Use this path:

Start here